Newslettr.
A campaign-management platform for creating newsletters and understanding their performance.
Project details
- Services
- UI/UX design
- Industry
- Marketing
- Tags
ui-design
ux-design
sketch
campaign-management
newsletter
marketing
creator
Case study
Problem
Campaign teams need to compose newsletters efficiently and understand how each send performs without moving between disconnected tools.
Role and scope
I was responsible for the product's UI/UX design, including the newsletter creator and campaign analytics.
Key decisions
- Start from prebuilt templates to reduce repetitive campaign setup.
- Organise the creator into clear, reusable content sections.
- Surface open rates and other relevant campaign metrics in a focused analytics view.
Outcome
The resulting design brings campaign creation and performance analysis into one consistent workflow.
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