Additiv AG
Design leadership, adviser journeys, and data-rich dashboards for Additiv's fintech platform and client products.
Project details
- Services
- Product design
- UI/UX design
- Design systems
- Front-end development
- Industry
- Fintech
- Finance
- Tags
product-design
ui-design
ux-design
design-system
figma
sketch
react
tailwind
research
fintech
investment
Case study
Problem
Wealth-management products must make complex financial data and guided investment workflows understandable to advisers and their clients.
Role and scope
As Head of Design and Product Designer & Engineer, I led the design of Additiv and Advisor Hub. My work included UI/UX design, research, prototyping, design systems, and front-end development.
Key decisions
- Design user journeys, data-rich dashboards, visual identities, and reusable interface patterns in Figma and Sketch.
- Build an interactive platform prototype with React and Tailwind CSS to support implementation.
- Validate concepts through prototypes, user interviews, A/B testing, and close collaboration with stakeholders and developers.
Outcome
The work established the UI, UX, and design system for Additiv and Advisor Hub, while the React prototype helped carry the designs into implementation.
Project imagery
This work is covered by non-disclosure agreements, so I can share the context and my responsibilities but not client details or project imagery.