HomeAbout
Avatar

About

I simplify complex processes and create exciting and easy-to-use solutions for end users while satisfying client requirements.

I'm a Product Designer & Engineer with 20 years of experience, coupled with a strong background in technical implementations and specialized knowledge in fintech.

I have successfully created the UI, UX and associated design system for numerous digital products using Figma and Sketch. My designs focus on exciting and easy-to-use solutions that simplify complex processes for the end user while meeting the needs of the client.

When it comes to the implementation I work closely with engineers with in-depth explanations of components and multiple design reviews.

Over the past 5+ years, I have acquired the skills to not only create the visual design and identity, but also translate the concepts into functional code using HTML, React & JavaScript, CSS, TailwindCSS and more.

Recently, I've picked up React-Native and am currently working on getting my web-based cryptocurrency portfolio app MercuryApp into the AppStore.

Skills

Design

  • Visual and interaction design
  • Wire framing and prototyping
  • Design Systems and CI/CD
  • User research and usability testing
  • Information architecture and interaction models
  • Product audits

Development

  • HTML and CSS
  • JavaScript (React, Vue.js, jQuery)
  • Version control (Git)
  • Front-end frameworks (Tailwind CSS)
  • Performance optimisation
  • Debugging and testing

Software and tools

Figma, Sketch, InVision, Photoshop, InDesign, Illustrator, Visual Studio Code, GitHub, Terminal, npm

Languages

English, German (native)

Experience

Throughout the years

Designer-Developer

  • Built my personal crypto portfolio tracker app named MercuryApp with Vue.js, CSS and PHP, which has around 300 users.
  • Designed and developed the iPhone Jailbreak Tweak called Kalm with Objective-C, which has generated approximately 25,000 sales.
  • Pursued a range of freelance jobs creating websites and corporate identities with Sketch and Figma, Photoshop, InDesign, Illustrator, WordPress and more.
  • Worked as a freelance media designer at Emily Frey AG and as a desktop publisher at Zürcher Kantonalbank.
  • Completed apprenticeship as a media designer at n c ag.

2024 - present

finnova AG

Product Designer (Contract)

Product Designer in the in-house Design and Product Team for their B2B banking solution.

  • Creating the UI and UX for the new B2B banking solution including user journeys and design system in Figma.
  • Working together with the design team and collaborating with stakeholders and developers to create prototypes for user testings and later implementation.
  • Conducting existing product audits including UX evaluations and multiple user interviews and target audience analysis.
  • Building the new information architecture and interaction model.

2019 - 2024

Additiv AG

Head of Design and Product Designer & Engineer

Head of Design for the company and the company's SaaS platform product Advisor Hub, a Relationship Manager Dashboard for banks, insurance companies and lenders.

  • Crafted the UI and UX for the SaaS platform product including it's journeys, visual identity and strategy, wireframes, flow diagrams and design system using Figma.
  • Developed the interactive prototype for the platform using React and TailwindCSS, resulting in accelerated implementation speed.
  • Created visual designs and identity, including wireframes and interactive prototypes for private banks, insurance companies and lenders using Figma and Sketch.
  • Conducted multiple user interviews to test new features to increase customer satisfaction.
  • Tested new features using A/B testing to increase user productivity.
  • Developed scenario-specific user personas to improve the functionality and features of the platform product.
  • Collaborated with customers, stakeholders and developers, to anticipate and resolve potential issues with various ideas and requirements at an early stage.

2016 - 2019

Additiv AG

Art Director & Product Designer

Art Director and Product Designer working on numerous digital solutions for private banks, insurance companies and lenders.

  • Created the UI and UX from concept to the final product, including visual strategies, wireframes, flowcharts, design systems and interactive prototypes using Sketch, Figma and InVision.
  • Conducted user interviews and tested new features with A/B testing to increase the user experience.
  • Shaped the company's visual identity to a new and compelling level, bringing it in line with contemporary design trends and increasing brand recognition.
  • Collaborated with management and stakeholders to align design objectives with business goals, ensuring that visual identity enhancements are aligned with the strategic direction.

2007 - 2016

Additiv AG & addvanto AG

Media & Graphic Designer

Integral part of the marketing department and the primary UI/UX designer for the company.

  • Developed several marketing campaigns with traditional print and digital ads, as well as engaging landing pages and promotional look books with Sketch, Photoshop, InDesign, and Illustrator.
  • Tailored multiple solutions for private banks, lenders, and insurance companies, starting from strategic planning to the creation of user interfaces and interactive prototypes using Sketch and InVision.
©Carlos Jakob